Recruitment is not only an essential part of a successful business, it is also the path that allows graduates to match their qualifications and skills to the right career.

From small operations that only employ a handful of people through to multinational corporations that have staff in various locations, matching the right person to each role can be the make or break difference for a business.

The recruitment process has changed over the years to reflect both sides of the job market and it continues to evolve to take into account changing demands, demographics and technologies.

Put the word out

Gaining access to the right candidates by publicising job opportunities in the best ways takes thought and planning. A small local firm might want to access candidates who live in the area whereas a bigger company might want to take a different approach and be able to advertise to a larger pool of talent.

Industry specific publications are no longer geared towards small print runs taken by a limited subscription base and are only one example of the ways in which online job hunting has taken on new dimensions in recent years.

Evolution not revolution

The transformations our lives have undergone since the launch of smartphones only ten years ago are many, and recruitment has had to adapt and change to reflect the way we live today.

The ability for candidates to search through available positions and begin the application process at their leisure has changed things fundamentally. However, it is more of an evolution than a revolution, because the desired outcomes from both sides of the recruitment process are still the same.

Large databases that contain both job vacancies, candidate CVs and other details, mean that job hunters and companies looking for the right candidates can readily access information as it becomes available.

With the explosion of mobile devices particularly suited to this type of approach, the need to understand the needs of both parties is paramount to a successful matching of talents to opportunities.

Human element

However, no matter how much new tech influences and changes the way recruitment operates, there is far more to finding the right role or picking the most suitable candidate than simply looking at an online CV.

Personality, skills, ambitions and expectations need to be matched to experience, abilities, work demands and potential in order to achieve the best outcomes for all involved, and this means a human element will always have a big role to play.

If you’re an employer and you want to know how best to attract graduate talent, chat with Discovery Graduates today to find out more.