Sales is at the heart of every organisation, without it, there is no revenue or growth. In a department that is so crucial for business success, investing in your people and helping them to be the best they can be is a no-brainer.
Companies are experiencing challenging market conditions and fierce competition – in these situations, it can be hard to differentiate your business & products from your competitors. Many organisations are experiencing challenges that can be improved by developing your team, including…
If you’re looking to revolutionise your sales approach, why not use apprenticeships? Whether you’re using your apprenticeship levy or you’re an SME using a government top up, Discovery’s Level 4 Sales Executive apprenticeship helps your sales people to become sales superstars.
Our programme is far from traditional apprenticeship programmes; we cover three core areas: knowledge, skills & behaviour – a crucial blend that all sales people need to balance. Across the three areas, your employees will understand how to be more effective, productive & commercially aware across the entire sales cycle; whether it’s qualifying opportunities, overcoming objections, cross-selling or closing the deal.
In line with the standard, our programme will help your sales employees to “develop customer relationships by establishing rapport and building trust and confidence in their own and their organisation’s capabilities through demonstration of detailed product knowledge, competitor knowledge and an understanding of the market in which they operate, and by ensuring a positive customer experience.”
We use blended learning to provide learners with a career-defining experience. To facilitate this, the programme is made up of:
- 1 induction day
- 8 days of training (including experiential & classroom)
- 2 refresher days
- 2 support visits
- On-going online learning, webinars & support
During this time, we don’t just tell delegates how to sell; throughout Discovery’s 15-month programme, we take learners on a journey of self-awareness, using blended learning to explore the knowledge, skills and behaviours they need to become a well-rounded sales person.
Our blended-learning approach includes…
Classroom sessions
Webinars
Coaching
Business simulations
Business leader insights
Experiential activities
Learning in action
Evidenced behaviour
Working on live projects
Presenting to a panel
Giving & receiving feedback
Alongside some of the common methods of training, the real standouts in our programme are:
Insights from business leaders
When you’re on a training course, sometimes you need to see where you could end up. Bringing in business leaders to talk about sales helps learners to understand how this training fits into and will shape their career journey. It also helps learners to focus on embedding their learnings to their specific role.
Learning in action through real-world business simulations
A bit like the TV show, The Apprentice, we put learners through their paces in simulations relating to their day-to-day role. Learners come away with huge insights into their capability, what they would do differently next time & how they can apply this back in their role.
Evidenced Behaviour
Just telling people how to sell doesn’t work – sales people need to adapt depending on circumstances. The biggest barrier to this? Sales representatives not understanding their own behaviour and how this is perceived by other people. After all, it’s people who make the sales; what works for one customer may not be the same for the other.
