Sales Executive Apprenticeship

Supercharge your sales team

What will set you apart from your competitors?
Your people!

No matter how innovative or high-quality your products are, to a customer, they’re only as good as the person selling them.

retain customers

People buy from people – keep your customers coming back for more by investing in your sales people.

maintain margin

Turnover is vanity & profit is sanity; ensure your team understand the importance of margin and maintaining it.

increase sales

Give your team the skills, knowledge and behaviours required to increase sales – from new and returning customers.


Businesses don’t stand still; give your sales team the skills they need to adapt to any curve balls thrown their way.

Get a better workforce in 3 steps…

brief us

Schedule a call to explain your goals for training and development.

on-board delegates

Select the right delegates for the programme, and work with us to on-board them.

support delegates

Continue supporting your employees back in your business as they implement their learnings.

Sales Executive Apprenticeship Details

What is the programme?

In challenging market conditions and with fierce competition, your team’s sales skills are critical to setting your business apart from your competitors. In a changing landscape, the way businesses sell is having to evolve, and sales people are having to work faster, smarter and in new ways.

Discovery’s Level 4 Sales Executive apprenticeship will supercharge your sales team in just 15 months by giving them the knowledge, skills and behaviours to excel.

Who is the programme suitable for?

The Sales Development Programme will give your whole sales team the opportunity to hone and practice their selling skills. Whether they are looking to revisit and sharpen the skills they have accumulated over many years or they’re relatively new to selling, the programme will provide all delegates with invaluable experiences and insights.

Businesses from any industry can benefit from this training as many elements are tailored to a learner’s business, for example: customer profiles, competitors and your markets.

The programme will also help sales people regardless of their focus; whether they’re a field-based, online or on the phone.

Features of the programme

Across the 15-month programme, learners will experience:

• 1 induction day

• 8 days of training (including experiential & classroom)

• 2 refresher days

• Face-to-face support visits

• On-going online learning, webinars & support

• Blended learning

• Classroom learning

• Experiential interventions

• Business simulations

• Real business challenge projects

Learning outcomes

Outcomes of this programme include:

– Improving skills across the whole sales cycle

– Understanding your business, markets, products and customers 

– Ability to gather and interpret key information

– Improving commercial and financial acumen

– Becoming customer-centric: engaging customers and understanding their needs

– Being able to manage self and work collaboratively in teams

– Demonstrating professionalism and how to be agile in customer-led environments

– Embedding the right behaviours: ethics, integrity, proactivity, self-discipline, resilience & self-motivation

– Engaging delegates in their own self-learning and future development

How can the programme be funded?

The programme can be privately funded by any organisation. Additionally, as the programme is aligned with the Level 4 Sales Executive apprenticeship, the programme can be funded using the apprenticeship levy – both for organisations who are levy payers and SMEs using a government top-up.

Develop sales superstars

Tailored training

Tailored training produces better results by relating elements to your business: your products, sales cycle & customers. 

Blended learning

Just telling people how to sell is ineffective & boring! Using multiple teaching styles keeps delegates engaged & maximises learning.

Peer learning

Our peers are full of knowledge & experiences; sharing these can help to embed best-practice and further development.


Spending multiple days learning and then taking time to reflect helps to embed information & allows learners to implement it in the workplace.

Business simulations

We all need practice at new things! Using business simulations allows learners to hone new skills in a ‘safe’ environment, and get it right back in the workplace.

Seniority specific

Through tailored training, there is a differentiation between seniority levels to ensure learners are being stretched and training is relevant to their role.

Are you ready to improve your workforce?

The Discovery ‘Way’

Use a joined up approach through Diagnostics, Recruitment & Training to build a better workforce.


Before taking action, take the time to understand how you need to build your workforce to reach your business’ goals and reduce wasted spends.


Get the right people in your business with the behaviours, stretch and capability that will ensure your business succeeds.


Business doesn’t stand still: develop your employees to increase their capability, prepare them for future roles & future-proof your workforce.

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