Discovery recognised that a key factor in attracting the right, high-calibre applicants who were capable of rapid development within the business, was to create a robust process that showcased a well-formed employer brand.
To successfully execute this, Discovery worked closely with the People Team at ABInBev to gain complete understanding of the business unit and specific objectives. Based on this, the core company culture and values were embedded into a five-stage on and offline attraction strategy. The improved process boosted the employer brand so greatly, and the quality of candidates was so high, ABInBev decided to recruit additional candidates.
“I would describe Discovery’s approach as very, very flexible, especially as we are constantly changing our needs! They are very professional and this is reflected in feedback from candidates as well as our internal managers. The team at Discovery are always very helpful, friendly and efficient and of course flexible! Lastly, I would just like to say that Discovery continually meet and exceed our expectations in providing a high quality, professional recruitment service and are an excellent representation of our culture and values.”
By recruiting graduates ‘The Discovery Way’, ABInBev executed a successful attraction strategy which engaged candidates with the business throughout a tailored graduate recruitment process reflective of ABInBev culture and values. To avoid losing out on the best talent to competitors, offers were made to successful candidates within 24 hours – assisting ABInBev in surpassing their recruitment target, recruiting over 140 sales people during this programme.
Alongside enhanced recruitment results ABInBev minimised the use of their own in-house resources, as Discovery maintained the momentum of the recruitment and selection process. ABInBev were continually provided with a high-quality, enthusiastic and driven talent pool to aid succession planning in the sales function; and certified them as a leading graduate employer within their industry.