After a merge between Interbrew and AmBev, ABInBev lacked a well-established, united employer brand, which made talent attraction targets increasingly difficult to achieve. ABInBev recognised that outsourcing their recruitment process to experts would initiate the change required for optimal recruitment results.
By utilising Discovery’s expertise, ABInBev successfully implemented a values-led recruitment process by establishing a clear employer brand and placing it at the centre of their approach. Once devised, favourable outcomes emerged including a strong talent pipeline, surpassed recruitment targets and recognition as an industry leader for graduate employment.
ABInBev is the world’s leading brewer, with a brand portfolio including Stella Artois, Becks, Leffe and Hoegaarden. The Belgium based multinational drink and brewing holdings found its humble beginnings over 800 years ago in the experienced brewing hands of Belgian monks.
Today, ABInBev has a team of nearly 180,000 employees spanning the globe, with operations in over 50 markets, and 500+ brands being sold in more than 150 countries. ABInBev aspire to bring people together for a better world and are committed to making beer part of life’s greatest moments for the next 100+ years.