Sales Transformation

Sales – it’s at the heart of every organisation. It’s a world that is constantly evolving. It’s what will give your business the competitive advantage. It’s what can make or break your business. In a changing landscape, your sales team need to be at their best. Companies are experiencing challenging market conditions and fierce competition – so what sets you apart?

Welcome to The Discovery Way…

Many businesses are undertaking Sales Transformation initiatives to address their challenges; it could be due to an acquisition, a new product coming to market, growth that means the current sales approach is outdated, a need to adjust to market conditions or even a shift in proposition.

To achieve this transformation, a range of different solutions can be implemented to ensure resources are effective, aligned and giving the best ROI; from software and systems to value propositions and strategies, the solution depends on the organisation’s goal.

That being said, no matter how transformative these solutions are, or how good your business and products are, it’s ultimately your people who differentiate you from your competitors.

Sound Familiar?

With pressure on your sales people, you’ll often see:

  • Outdated sales techniques
  • Margin squeeze
  • Missed sales targets
  • Low levels of new opportunities
  • Loss of customers
  • Decreased productivity
  • Disengagement
  • High attrition

We’re game-changers in the world of sales transformation, trail-blazing a fresh approach to building workforces for the future.

Our pioneering approach to Sales Transformation is a process of diagnosis, discovery, benchmarking, assessment and intervention. Designed by Discovery’s experts, we have embedded best-practice and the innovative approach that is at the heart of The Discovery Way to help clients such as RS Components and Tunstall Healthcare to transform their sales function.

We achieve this transformation through your people, by helping you to get the best out of your sales team; we’ll help you to get the right people, in the right roles, with the right skills and behaviours.

But what does this actually mean for your company?

Our clients have experienced exceptional results, including:

  • Double-digit sales growth
  • Double-digit increases in net promoter scores
  • Increased retention rates
  • A distinct uplift in employee engagement
  • Promoting high-potential staff into new roles
  • Better recruitment

Watch our video to hear from Mike England, President of EMEA for RS Components, about the huge impact Discovery’s Sales Transformation Programme had on RS’ sales function.

How do we do it? By focusing everything on your company.

Our first step is taking the time to understand your business; not just your sales strategy, but your business strategy as a whole.

We want to know where you are now, where you want to be in the future and how your sales people need to support this. We won’t recommend a course of action until we understand your business, after all, no two businesses are the same, so the solution should be different!

Once we understand your requirements, we help you to create a high-performing team through processes such as:

Benchmarking what a world-class employee for your organisation would look like

Engaging employees in the process

Measuring where your employees currently are against the benchmark

Providing employees with feedback to help them understand their development areas

Identifying common development areas across the team

Tailoring training programmes to your team’s development needs

Creating bespoke programmes based on insights into your team

Recruiting against your world-class benchmark

What makes Sales Transformation ‘The Discovery Way’ so successful?

We make sales transformation successful because we focus on your biggest asset. Of all the activities and processes that support sales transformation there is really only one change that will set you apart from your competitors; your sales people.

Systems, software, value propositions, new products and strategies – not only can they all be copied, but they rely on your team to make them successful.

Having a sales team that are innovative, adaptable and true representatives of your brand is your biggest advantage, and it’s at the core of any sales transformation programme.

Why Discovery?

Our experience

We’re a pair of safe hands, not only do our experts have a combined experience of over 90 years in sales & commercial roles, we have also helped companies across a breadth of industries & sizes.

Client feedback

Don’t just take our word for it, our clients are so pleased with our processes and the results they have experienced that they’re happy to share their experiences through testimonials on our website.


Our processes are accessible for all organisations; we’ve worked with small online sales teams to large territory-based sales teams. Our focus on individual organisations means that we can transform your team, whether you have 5, 50 or 250 sales people.

We provide an end-to-end solution

Not only do we help you uncover how to improve your team, we actually help you solve it too – whether the outcome is recruitment or training.

Breadth of training

No two sales teams will need the exact same training, which is why we don’t offer bog-standard programmes. We tailor our pre-existing programmes to your specific organisation or create bespoke programmes to get to the core of your challenges.

Experience in recruitment

From recruiting an entire graduate sales team to recruiting a sales director, we get the right sales people in your organisation using best-practice processes and your world-class benchmarks.

Using ‘The Discovery Way’ approach gives your sales team the competitive advantage through your people.

Get in touch to start transforming your sales team ‘The Discovery Way’, today!