Sales Success OPEN Programme

Sales is at the heart of every organisation

Companies are currently experiencing challenging market conditions and fierce competition. Now, is the perfect time to invest in your sales people to ensure they are equip to overcome this.

Whether your employees are new to selling or have experience and need to build upon current skills, the programme will stretch and enhance their approach to selling.

retain customers

People buy from people – keep your customers coming back for more by investing in your sales people.

maintain margin

Turnover is vanity & profit is sanity; ensure your team understand the importance of margin and maintaining it.

increase sales

Give your team the skills, knowledge and behaviours required to increase sales – from new and returning customers.


Businesses don’t stand still; give your sales team the skills they need to adapt to any curve balls thrown their way.

Our Programme

Our programme helps delegates to improve their skills across the entire sales cycle, as well as instilling the importance of professional selling principles.

We support delegates to understand themselves and their selling ability better – from developing their soft skills to improve customer relationships, rapport building and negotiation skills, to stimulating delegates’ strategic and commercial thinking to create sales plans, undertake competitor analysis and grow their accounts.

We fully equip delegates to improve their sales success and become sales winners. Through classroom sessions, experiential learning and 1-2-1 coaching, delegates develop and practice their skills and capability to drive their own success and reach their full sales potential.

Underpinning the career-defining eureka moments delegates will experience is a programme designed to effectuate behavioural change and embed that learning for long lasting results.

The Sales Success Programme (Sales Executive Level 4 Apprenticeship) is delivered throughout the year as an OPEN Programme, allowing multiple companies to enrol delegates on a cohort, at the same time. Delegates benefit from shared experiences and learning from delegates at similar stages of their career, with different backgrounds. The Sales Success Programme can also be delivered as a Closed Programme, specifically for your organisation, tailored to your organisational learning requirements.

Who is the programme suitable for?

The programme is designed for people who sell as a main part of their role, with responsibilities including: planning their sales activities, leading the end-to-end sales interaction with the customer and managing their sales internally within their organisation.

The programme will provide all delegates with invaluable experiences and insights.

Outcomes of this programme

Our programme covers three core areas; knowledge, skills & behaviour – a crucial blend that all sales people need to balance. Across the three areas, you will understand how to be more effective, productive & commercially aware across the entire sales cycle; whether it’s qualifying opportunities, overcoming objections, cross-selling or closing the deal.

How can the programme be funded?

The programme can be privately funded by any organisation. Additionally, as the programme is aligned with the Level 4 Sales Executive apprenticeship, the programme can be funded using the apprenticeship levy – both for organisations who are levy payers and SMEs using a government top-up.

What is a closed programme?

A closed programme is a way of running this programme specifically for your organisation, which allows us to tailor learning and interventions specifically to your business.

Why Discovery?

Our team at Discovery have been designing and delivering development programmes for organisations across the UK for over 20 years’ and across all sectors including engineering, FMCG and technically oriented workforces. We are an approved training organisation for the Association of Professional Sales, an Institute of Leadership and Management approved training centre, active members with the Institute of Student Employers and approved to deliver apprenticeships by the Institute for Apprenticeships.

The programme meets all the requirements of the apprenticeship standard with an added emphasis on behaviour and change. With training developed around neuroscience and neurobiological principles, delegates will experience deep insights into how behaviours are perceived differently by different people, and how they can adapt their own style for different contexts. The overall result is a manager who is demonstrating leadership capabilities, better self-awareness and increased recognition of diversity amongst their team and wider workforce.

The delegate journey…

Upcoming cohort dates

We start and deliver multiple programme cohorts throughout the year. To enquire about available start dates for your employees, please complete the contact form below.

Are you ready to improve your workforce?

Client Testimonials

Dont’t take our word for it – here’s what our clients say:

Discovery are just really good partners. They help to transform your business into whatever direction you should be going in, and I say should because they’re also good at challenging what you want to achieve. By adopting the Discovery approach, it gives us a really good benchmark as to what skills and capabilities we’ve got within the organisation, which in itself brings around a different type of change

Sonia Belfield, Group HR Director

Tunstall Healthcare UK

express your interest

Sales Transformation Case Studies

Want to know more about how we partner with organisations to uplift their sales function?
Take a look at these case studies…

The Discovery ‘Way’

Use a joined up approach through Diagnostics, Recruitment & Training to build a better workforce.


Before taking action, take the time to understand how you need to build your workforce to reach your business’ goals and reduce wasted spends.


Get the right people in your business with the behaviours, stretch and capability that will ensure your business succeeds.


Business doesn’t stand still: develop your employees to increase their capability, prepare them for future roles & future-proof your workforce.

Discovery Recruit Train Diagnose