Attracting, motivating and retaining talent is vital to the success of any business, no matter its size or reputation. As a result, competition for top graduates can be extremely fierce and smaller organisations can struggle to compete when it comes to salary and other benefits.

This means that smaller firms should look at different ways to attract talented graduates, such as offering a clear career path, development opportunities and a creative and ambitious working environment.

In order to attract the right talent, with the necessary expertise and experience, it is important for smaller companies to think about how they use job postings to stand out from the crowd. But how exactly can they go about this?

Showcase your company’s culture

Traditionally, smaller organisations tend to be more flexible and less formal in their approach to their working environment. Some start-ups are well renowned for their creative offices, quirky benefits and eccentric ways of working, which can be a massive selling point to graduates who might feel more comfortable developing in that type of office.

In this case, it is important that the job description reflects the type of company you are – if you are a start-up that does things a little differently than posting an extremely formal job posting does not really match up.

It goes without saying that you still need to include all the essentials, but you can be a little creative and try and provide insight into what your company is really like.

Highlight the advantages

Whilst a job description should primarily be focused on the role itself, candidates like to know what is in it for them. This is where you should start thinking about why a talented and ambitious graduate would want to work for you – is it because of the work environment or due to the flexibility of the role that will ensure they are able to develop a wide range of skills and experience?

Highlighting these advantages is a sure-fire way to catch the attention of graduates who are eager to work in that type of environment. Providing a clear idea of what is involved in the role should also ensure that the recruitment process runs smoothly, saving both time and money when the right hire is made.

If you’re an employer looking to attract the best graduate talent, find out how Discovery graduates can help…