Discovery recognised that Gatwick lacked a consistent message in their recruitment campaigns, as each department acted independently and operated a separate attraction and selection approach. This posed a challenge because Gatwick wanted to ensure that they had people with congruent values and absolute clarity, which was difficult to achieve with the disconnected processes in place. A key part of delivering excellence for Gatwick was helping them to ensure that every touch point, every interaction and every communication, whether it was with an internal colleague or a customer, needed to be delivered around Gatwick’s values; the key to this, was the recruitment process.
London Gatwick is the UK’s second largest airport and the most efficient single-runway airport in the world. It became an aerodrome back in the 1930s, but the airport we know today was officially opened on 9 June 1958 by Her Majesty The Queen.
Over the last 60 years Gatwick airport has grown from just 186,000 passengers to over 46 million passengers each year; flying to around 230 destinations in over 70 countries, with a long-haul network that has expanded to over 60 routes.