Faced with a very short time frame to run a successful global graduate campaign, a robust and rigorous process needed to be implemented to ensure the quality of candidates remained high. Another challenge Merlin encountered was the reach of the campaign. They needed to source candidates across four continents, whilst also embedding the company’s ethos and newly established values & competencies.
Key stakeholders at Merlin recognised that their current approach wouldn’t achieve desired results, so utilising external expertise was of upmost importance to carry out a successful campaign.
Merlin Entertainments Group is the largest European entertainments company operating in Europe. Merlin runs 124 attractions in 25 countries across four continents, delivering memorable visitor experiences via iconic attraction brands, including Alton Towers, Legoland and Madame Tussauds. The company’s aim is to deliver unique, memorable and rewarding experiences to millions of visitors across our growing estate.
Through creativity and a relentless drive for excellence Merlin aim to immerse their visitors in their brands, constantly delighting them and enriching their understanding through fun learning, with the intention to become the worldwide leader in branded, location-based, family entertainment.