Merlin required hands-on, entrepreneurial and driven individuals who had the ability and mental agility (fluid/emotional intelligence) to create opportunities and build teams.
Due to the focus on a seamless, on-brand campaign, Discovery undertook an immersive induction process to Merlin, including familiarisation visits to some of their sites, to understand what makes them an industry leader. This also ensured the team were projecting a consistent message to candidates to give a ‘Merlin experience’ throughout.
Tasked with recruiting for 15 positions, Discovery designed and developed a ‘Merlinised’ graduate recruitment process, with the core company values and desirable competencies embedded. This attracted over 2000 applications. Candidates were then measured consistently and objectively using various assessment tools including: numerical testing, industry benchmarking using CUPID questioning and Parallax (a neurobiological behavioural profiling tool that looks at the brain in 3D and emulates the ‘patternation’ of the brain).
After successfully delivering five assessment centres across four continents, Merlin exceeded their recruitment target making 17 final job offers.
“Discovery supported us with recruitment services for 3 years and were able to provide a flexible and adaptable approach to meet our ever-changing business needs. They added value to our recruitment process and improved the candidate experience dramatically.”
By implementing a more rigorous and values-led recruitment process ‘The Discovery Way’, Merlin delivered a consistent message to the candidates to give a positive Merlin experience. This successfully attracted a higher calibre of candidates across more than eight countries, including Australia, South Korea, Italy and Japan. As a result, the level of diversity within Merlin increased, whilst still maintaining their core values.
“I selected Discovery to work with us on the 2011 Merlin Entertainments graduate recruitment campaign and the relationship continued from there. They are extremely knowledgeable in the graduate arena and have made recommendations to challenge existing processes to support a new and creative selection process reflecting our brand. Most importantly they took the time to get to know Merlin, we are an exceptionally fast paced business and they adapted to last minute changes professionally and always with enthusiasm.”